Your Competitors
Are Ranking for
Searches You
Don't Know About.
Before you publish another page, find out exactly where the gaps are. We map what your audience is searching for, what your competitors are capturing, and deliver a prioritized roadmap of what to create and optimize next.
Publishing More Content
Without a Map Is Just
Guessing Louder
Most businesses have no idea which searches their competitors are winning or which opportunities they're completely missing. Without that picture, every content decision is a coin flip.
You're Creating Content Without Knowing What's Actually Being Searched
Topics that feel important to your team often aren't what your customers are typing into Google. A gap analysis grounds your strategy in real search demand — not assumptions.
Competitors Are Winning Searches You Should Own
While your site sits without coverage on key topics, competitors are quietly capturing the traffic that should be coming to you. You can't win a race you don't know you're in.
You Don't Know What to Build Next
Without a prioritized roadmap tied to real intent and competitive gaps, content backlogs stall and teams default to whatever feels urgent. The result is scattered coverage that doesn't compound.
Research First.
Roadmap Second.
Discovery & Data Collection
A quick call to understand your goals, audience, and top competitors. Then we get access to your search data and benchmark against the sites eating your lunch.
Keyword Gap & Intent Mapping
We map search demand across the full buyer journey, identify where competitors are winning by funnel stage, and surface opportunities your site is missing entirely.
Prioritized Roadmap Delivered
You receive a clear action plan — what to create, what to refresh, what to consolidate — ranked by impact. Specific page recommendations with target terms included.
A Roadmap, Not
Just a Keyword List
Most keyword reports dump a spreadsheet on you and call it a strategy. We connect every opportunity to real intent and a specific action — so your team knows exactly what to build and why.
Keyword Gap Summary
A clear view of where you're missing visibility and exactly where competitors are winning searches you should own.
Intent-Mapped Opportunities
Every gap mapped to buyer intent — informational, consideration, or conversion — so you know what type of content each opportunity needs.
Competitor Benchmarks by Funnel Stage
Where each competitor is winning, broken down by top-of-funnel, mid-funnel, and bottom-of-funnel searches.
Page-Level Recommendations
Specific pages to create, pages to refresh, and pages to consolidate — each tied to a target term and purpose.
Quick Wins First
Opportunities ranked by effort vs. impact so your team starts with the moves that drive results fastest.
Plain-English Executive Summary
The one-pager your leadership team needs — top findings, biggest gaps, and the clearest path forward.
Closing the Visibility Gap
A financial services client came to us with a clear problem: they were investing in SEO and content, but competitors were consistently outranking them on the searches that mattered most. Strong offerings, fragmented visibility.
Instead of chasing raw keyword volume, we mapped core personas and buyer intent across the full journey — then aligned that intent to their services and existing content. We benchmarked direct competitors by funnel stage and uncovered missed opportunities across informational, consideration, and conversion-focused searches.
The deliverable was a prioritized roadmap connecting each opportunity to a specific page type and purpose. The result: a clearer strategy, faster execution, and content built to capture demand from the right audience at the right moment.
Find Out Which
Searches You're
Leaving on the Table.
Get a keyword and content gap analysis. No pitch, no pressure — just a clear picture of where the opportunities are and a roadmap for capturing them.