About Search Garden

Not an Agency.
A Person Who
Actually Knows the Work.

Search Garden Digital is one person with decades of experience in the local service industries we serve, over a decade in digital marketing, and a clear opinion about how SEO should actually be done.

The story

Why I built
Search Garden.

I spent close to 30 years in the trades — working across Massachusetts and North Carolina, residential and commercial, running my own company. I know what it means to worry about the phone not ringing in the slow season and to be slammed in the busy one.

Along the way I built over a decade of hands-on digital marketing experience. Not from a course — from doing it. Learning what actually moves the needle and what's just noise that agencies use to justify their retainers.

I started Search Garden because local service businesses deserve SEO built by someone who understands their world — not a content farm that Googles your industry before writing about it, and not an agency that rotates account managers every six months.

When you work with Search Garden, you work with me directly. That's the whole point.

30+
Years in the Trades
Worked across Massachusetts and North Carolina in local service industries. Ran my own company. This isn't a niche I picked from a spreadsheet.
10+
Years in Digital Marketing
Hands-on experience running SEO, content, and local search campaigns. Actual work, actual results, actual lessons learned the hard way.
AI
Built for the AI Search Era
While most agencies are still running 2019 playbooks, we've been building for GEO, LLM citation optimization, and AI Overview structure.
US
Army Veteran
I know what it means to operate lean, be accountable, and do what you say you're going to do. That shows up in how I work with every client.
How we work

The things I won't
compromise on.

These aren't marketing statements. They're the actual constraints I put on how Search Garden operates — because I've seen what happens when agencies cut corners on each one.

01

No Vanity Metrics

Impressions, reach, and traffic are easy to inflate and hard to spend. Everything we track connects to calls, leads, and booked jobs. If it doesn't move money, we don't report it as a win.

02

No Bullshit

If something isn't working, I'll tell you. If your expectations aren't realistic, I'll say so. If a competitor has a genuine advantage, we'll talk about what it actually takes to close the gap.

03

No Generic Work

Every strategy, every page, every recommendation is built for your specific business, your specific market, and your specific customers. Nothing gets copy-pasted from another client's playbook.

04

Research Before Recommendations

Every recommendation is grounded in data about your site, your competitors, and your customers' actual search behavior. Not gut feel. Not industry trends.

05

Direct Access

You get my email and my attention. Not a ticket system. Not a junior account manager. When you have a question, you hear from the person doing the work.

06

Built for Where Search Is Going

AI search isn't coming — it's here. Every service we offer is designed for the current and near-future search landscape, not for the way things worked five years ago.

How I work

Small by design.
Focused on purpose.

Search Garden is intentionally small. I'm not trying to scale to 200 clients. I'm trying to do excellent work for a focused set of local service businesses — and that requires staying hands-on.

That means I take on a limited number of clients at a time. It means you always know what's happening with your account. And it means the work actually gets done — by me, not delegated down a chain.

01
Audit First
Every engagement starts with a clear picture of where you stand. No strategy before we know the facts.
02
Prioritize by Impact
Quick wins first. We fix what costs you the most leads fastest before moving to longer-term work.
03
Transparent Reporting
Plain-English updates on what's working, what changed, and what we're doing next. No graphs without context.
04
Honest Expectations
SEO takes time. I'll tell you realistic timelines, not whatever it takes to close the deal.
Work with us

Let's see if we're
a good fit.

Start with a free audit. It's the fastest way to find out whether what we do is what you actually need — and whether your business is the kind we do our best work for.

Get Your Free Audit No pitch. No pressure. Just a straight answer.